Case Study: Decathlon achieves faster, smarter analytics with Shopify Plus

Decathlon taps into 50% more powerful analytics with ShopifyQL Notebooks for smarter business decisions

Decathlon, the world’s largest sporting goods retailer, was expanding its U.S. business and needed a better way to test strategies and analyze performance than its existing Glew business intelligence setup. To support faster, more flexible decision-making, Decathlon turned to Shopify Plus and ShopifyQL Notebooks.

With Shopify Plus and ShopifyQL Notebooks, Decathlon gained a live, scalable analytics environment with ready-to-use templates, easier KPI reporting, and faster data exploration. The company reported reporting was at least 50% quicker, data analysis was 60% faster with templates, and the team gained a more holistic view of the business through improved exploration, analysis, and storytelling.

Decathlon

Tony Leon

Chief Technology Officer