Case Study: Culture Kings achieves rapid global expansion and 40–60% year-over-year growth with Shopify Plus

Culture kings focuses on the art, not the science, of its ecommerce empire

Culture Kings, an Australian streetwear retailer known for its in‑store vibe and celebrity clientele, was held back by a fragile, costly Magento ecommerce setup that required constant outsourced fixes and made global expansion risky. To stabilize and scale its online business, Culture Kings moved to Shopify Plus.

With Shopify Plus the brand rebuilt its site with customizable, dynamic product listings, weekly lifestyle content and a Shop The Look, plus multiple localized storefronts and checkouts supporting three currencies. The change unlocked major growth—40–60% year‑over‑year since 2013—four global storefronts, ecommerce now representing 60% of revenue, and a reliable platform that handles million‑dollar sales days while letting Culture Kings focus on its creative retail experience.

Culture Kings

Simon Beard

Co-Founder