Case Study: Crossrope increases revenue by 90% with Shopify Plus

Crossrope increases revenue by 90% by replatforming amidst explosive growth

Crossrope, a sports and recreation brand, needed a way to handle explosive growth during the COVID-19 pandemic as more people searched for at-home fitness solutions. The company was concerned its previous ecommerce platform, BigCommerce, couldn’t keep up as it scaled, so it looked for a faster, more reliable replatforming option with Shopify Plus.

With Shopify Plus and partner Netalico, Crossrope launched a new website designed to improve customer experience and backend performance, while also using Global-e to support international expansion with localized messaging, currencies, checkout, and payment methods. Shopify Plus helped Crossrope increase revenue by 90%, improve conversion rate while maintaining average order value, and grow transactions, setting the brand up for stronger domestic and international DTC growth.

Crossrope

Srdjan Popovic

Chief Marketing Officer