Case Study: Chubbies achieves 50% YoY growth and scales its supply chain with Shopify Plus

Chubbies grew 50% YoY and built a supply chain to scale its vintage shorts brand

Chubbies, a vintage short-shorts brand founded in 2011, needed to build an ironclad lifestyle brand and community to justify premium pricing for unconventional 5.5-inch inseam shorts while scaling operations. To avoid getting bogged down in technology and support rapid growth, Chubbies partnered with Shopify Plus.

By upgrading to Shopify Plus, Chubbies offloaded enterprise ecommerce complexity and focused on brand, user-generated content, and social marketing—relying on Shopify Plus experts rather than in-house engineering. The result: 50% year‑over‑year sales growth, a 1.5 million–member “ChubNation” email list, and a social following topping 2 million, with Shopify Plus handling the tech so Chubbies could scale its lifestyle business.

Chubbies

Tom Montgomery

Co-Founder