Case Study: BYLT achieves profitable omnichannel growth with Shopify Plus

BYLT Basics Powers Profitable Omnichannel Growth with Shopify

BYLT Basics, a premium essentials apparel brand, needed to scale beyond its digital-native roots while maintaining efficient omnichannel operations. As it expanded into physical retail and new product categories, the team faced challenges with inventory synchronization, POS integration, and delivering a seamless customer experience across online and in-store channels. Shopify Plus helped BYLT unify its commerce stack with Shopify POS, Shopify Payments, and headless commerce tools.

With Shopify Plus, BYLT streamlined retail operations, improved mobile commerce, and enhanced its ecommerce experience through Shopify POS, Tapcart, Shopify Hydrogen, and integrated loyalty tools. The results were strong: BYLT grew from one to seven profitable retail locations in under a year, expanded its women’s catalog by 400% year over year, drove over 50% of DTC conversions through Shopify Payments, and generated 10% of overall conversions through its mobile app. It also reduced time spent on inventory and deployment tasks, freeing the team to focus on growth.

BYLT

Tyler Muzzy

Director of Retail