Case Study: Bombas achieves 300% year-over-year growth and $108,000 annual savings with Shopify Plus

Bombas is growing 300% year over year while saving $108,000 annually

Bombas, the comfort‑performance sock maker founded in 2013 with a one‑for‑one donation mission, faced a critical scaling challenge when its Magento on‑premise store crashed twice after a Shark Tank appearance—breaking product images, preventing checkouts and costing about $15,000 in minutes. Growing from roughly 500 to thousands of daily transactions would have required a costly $150,000 infrastructure update and high monthly server fees, so Bombas needed a reliable, scalable ecommerce platform.

Bombas migrated to Shopify Plus and adopted Shopify’s POS for pop‑up shops, gaining automatic scaling, a cleaner backend for mass product uploads, and dedicated Merchant Success Manager support. With Shopify Plus, Bombas saw immediate ROI, an estimated $108,000 in annual savings, $17.2 million in sales the year after migration, 300% year‑over‑year growth, and the ability to expand retail presence and donate millions of socks without site instability.

Bombas

David Heath

Co-Founder