Case Study: Boll & Branch automates multi‑state tax compliance and files 400+ returns with Shopify Plus

Boll & Branch relies on Avalara to ease the tax burdens of a $100M company

Boll & Branch, a New Jersey-based luxury bedding brand that has grown to more than $100M in revenue, faced a sudden spike in sales tax complexity after the 2018 South Dakota v. Wayfair ruling expanded state nexus rules. Having replatformed to Shopify Plus, the company needed an automated, reliable solution to manage multi-state sales tax obligations and avoid costly audits.

By using Shopify Plus together with the Avalara automated tax integration available to Shopify Plus merchants, Boll & Branch automated tax calculation and filings across jurisdictions — Avalara now compiles and helps file returns in about 40 states, producing roughly 400–430 tax returns per year. The Shopify Plus + Avalara solution drastically reduced manual work and audit risk, supported continued rapid growth, and eliminated the need for a dedicated full-time tax filer.

Boll & Branch

Robin Hecht

Controller