Case Study: Boie doubles sales and boosts conversion rate with Shopify Plus

Boie doubles in sales after following Merchant Growth Model roadmap

Boie, an eco‑conscious personal care brand, faced rapidly increasing traffic and sales but needed a more flexible ecommerce platform, better conversion rates and improved SEO. After outgrowing its original Shopify setup, Boie upgraded to Shopify Plus and engaged Shopify Plus’s Merchant Growth Model (MGM) for tailored growth guidance.

Working with Shopify Plus and MGM, Boie refreshed its branding and product pages, added reviews, improved SEO and meta titles, switched email to Klaviyo, and launched branded abandoned‑cart campaigns with discounts. The results: a 100% increase in sales (projected growth from $1.1M to $2M), overall conversion rate doubled to 6% (from ~3%), and abandoned‑cart conversions up 50% (from 4% to 6%)—all attributed to Shopify Plus’s guidance.

Boie

Manuel de la Cruz

Co-Founder