Case Study: Blenders Eyewear achieves 10× Black Friday/Cyber Monday sales growth with Shopify Plus

Blenders Eyewear grew its Black Friday Cyber Monday sales 10X YoY

Blenders Eyewear, a direct-to-consumer eyewear retailer, faced the high-stakes challenge of scaling its Black Friday/Cyber Monday efforts and breaking into a vertical largely controlled by a single dominant competitor. To execute a bold, precisely timed plan without manual midnight changes, the company relied on Shopify Plus and its Launchpad automation to manage site designs, theme swaps, and promotion rollouts.

Blenders ran a three‑and‑a‑half‑week pre‑holiday campaign, spent $343,200 on Facebook and Instagram from Nov. 23–29, and promoted steep discounts (55% off sunglasses, later 40% off goggles), while using Shopify Plus’ Launchpad to schedule two separate site experiences and deploy offers automatically. The results were a 10X year‑over‑year increase in Black Friday/Cyber Monday sales and a subsequent 900% year‑over‑year sales gain in Q1 2018, with Shopify Plus handling the traffic and scaling requirements.

Blenders Eyewear

Chase Fisher

Founder