Case Study: Animals Matter achieves 45% year-over-year sales growth with Shopify Plus

Animals Matter starts selling omnichannel and sees a 45% increase in year-over-year sales

Animals Matter, founded by Scott and Nancy Avera, makes high-quality, American-made pet products and relied for years on catalog-based wholesale sales. Facing declining catalog orders and no real online presence (their ProductCart site didn’t sell products), they moved to direct-to-consumer omnichannel commerce using Shopify Plus and its Merchant Growth Model (MGM) to rebuild their ecommerce, marketing, and sales channels.

Shopify Plus guided Animals Matter through MGM, helping set up social channels (Instagram, Facebook, Pinterest, YouTube), Google Ads/Search/Shopping, email integrations, abandoned‑cart flows, and ways to leverage customer photos as marketing. The results: 45% year-over-year sales growth, returning customers up 46%, conversions up 36%, and a 7% return on ad spend, enabling rapid business evolution and new customer service hires — all credited to Shopify Plus’s hands-on support.

Animals Matter

Scott Avera

Co-Founder