Case Study: Angelus Brand Achieves 10X Global Growth with Shopify Plus

Angelus Direct Boosts Profitability and Unlocks 10X Worldwide Growth

Angelus Brand, through its ecommerce division Angelus Direct, is a fifth-generation family business selling shoe customization and care products worldwide. As the company grew, it struggled with fragmented systems, manual inventory tracking, weak brand recognition, and heavy dependence on wholesale channels, making it hard to modernize operations and build direct customer relationships. Shopify Plus was brought in to help unify retail, B2B, and ecommerce on a single platform.

With Shopify Plus, Angelus Brand rebuilt its website, launched B2B on Shopify, and added Shopify POS for retail sales and real-time inventory syncing. The unified commerce setup eliminated manual order and inventory processes, reduced errors, improved forecasting, and helped the company grow worldwide sales by 10X in five years, while boosting profit margins by 2-3X and turning retail into a meaningful revenue stream.

Angelus Brand

Tyler Angelos

Chief Executive Officer