Case Study: Aje boosts conversion by 135% with Shopify Plus

Aje’s conversion rate increased by 135% just weeks after upgrading

Aje, a premium Australian fashion house, wanted its online experience to better reflect the feel of its physical stores while supporting a growing digital and international customer base. The brand faced issues with mobile optimization, payment reliability, and the need for localized experiences across markets. Aje turned to Shopify Plus to improve its ecommerce presence and align its website with its in-store brand.

With Shopify Plus and partner Moustache Republic, Aje launched a redesigned, mobile-friendly site with localized pricing, currencies, and seasonal content, plus multi-currency support for global shoppers. The results were immediate: Aje increased its conversion rate by 135% in just a few weeks, while also reducing bounce rate and improving pages per session and average session duration. Shopify Plus helped Aje expand to three international storefronts and ship to 75 countries.

Aje

Georgie Yates

Head of Ecommerce