Case Study: Desmond & Dempsey achieves 250% revenue growth and faster product launches with Shopify Plus

After reclaiming Sunday mornings, Desmond & Dempsey’s growth surged 250%

Desmond & Dempsey, a luxury pyjama brand, faced the challenge of scaling into new markets and channels with a small team and limited tech resources while moving off Squarespace. They needed automation for fast product launches, better customer targeting, and a simple retail solution for pop-ups—so they migrated to Shopify Plus, using Launchpad, Shopify Flow, and Shopify POS to support automation, POS, and retail needs.

After migrating to Shopify Plus in 2018, the brand automated launches and customer tagging and ran physical pop-ups without heavy tech overhead. The results were dramatic: ~250% year‑over‑year revenue growth in the first year, a 2x increase in product launches, an 11% rise in average order value, and a 49% increase in returning customers, enabling Desmond & Dempsey to focus on product and brand while selling to 100+ countries.

Desmond & Dempsey

Joel Jeffery

Co-Founder