Case Study: Tilley achieves 200% higher conversions and 120% more monthly revenue with Shopify Plus

A 200% bump in conversions earned Tilley more than 120% more in monthly revenue

Tilley, a Canadian heritage apparel and accessories brand, was looking to shift from a wholesale-driven model to a digital-first ecommerce strategy that could drive growth in existing markets and support expansion into new ones. To support this transformation, Tilley turned to Shopify Plus for an agile ecommerce platform and growth-focused implementation.

Shopify Plus partner JC+CO replatformed Tilley from Adobe Commerce/Magento to Shopify Plus and added tools like Klaviyo, Okendo, and Gorgias to improve the customer experience, marketing, and back-of-house operations. The result was a 200% increase in conversion rate and more than 120% growth in monthly revenue, along with faster transaction and revenue gains across the business.

Tilley

Frank Rocchetti

President