Case Study: JB Hi‑Fi achieves record BFCM sales and faster, more reliable commerce with Shopify Plus

$5+ Billion JB Hi-Fi didn’t just need a new website it wanted a partner in commerce for the long term

JB Hi‑Fi, Australia’s largest consumer electronics retailer with over AU$5 billion in revenue and nearly 200 stores, needed more than a new website — it needed a long‑term commerce partner to fix recurring capacity and stability problems (notably a two‑hour checkout outage during BFCM) and to enable unified, omnichannel experiences. The retailer selected Shopify Plus as its commerce platform to provide the performance, APIs, and scalability required for future growth.

Working with Shopify Plus and implementation partner The Working Party, JB Hi‑Fi re‑architected its systems around a consistent API framework to support 200+ dispatch locations and one‑hour click‑and‑collect fulfillment. The Shopify Plus migration delivered record BFCM sales with nearly double the traffic, an average page‑load time improvement of more than 15%, 95% of click‑and‑collect orders ready within an hour, the redeployment of three reliability engineers, and the ability to absorb COVID‑driven online demand without intervention.

JB Hi-Fi

Simon Page

Chief Information Officer