Case Study: BPI Sports achieves rapid D2C growth — on pace to triple online sales and save $4K/month with Shopify Plus

$100M BPI Sports is on pace to triple online sales while saving $4K/month after migration

BPI Sports, a $100M nutritional supplement company, needed to move into direct-to-consumer ecommerce but its prior platform (BigCommerce) left the site error-prone, code and data messy, and changes expensive and slow. To gain control of its D2C channel and reduce costs, BPI Sports replatformed to Shopify Plus.

By migrating to Shopify Plus, BPI Sports enabled in-house theme and feature testing, eliminated reliance on outside agencies, and reduced development friction. Within two months on Shopify Plus the company hit six-figure D2C sales in a 30-day period, put itself on pace to triple annual online sales, and immediately saved about $4,000 per month in development fees.

BPI Sports

Oliver Haroun

Director of Technology