Case Study: 100% Pure achieves 40% YoY growth, faster site speed and automated global inventory sync with Shopify Plus

100% Pure uses Shopify Plus to create custom tooling to track inventory internationally

100% Pure, a natural and organic cosmetics retailer, had outgrown its original Volusion platform and then suffered severe site‑speed problems after moving to NetSuite, costing the business “a few hundred thousand dollars a month.” To support a digital and physical presence across a dozen retail locations and ecommerce stores in 12 countries, 100% Pure needed a fast, flexible commerce platform and chose Shopify Plus.

Shopify Plus provided the replatform, POS integration, and API access 100% Pure used to build its “Purity Toolbox” for automated inventory, product, and marketing sync across warehouses in the U.S., Canada, and Europe. The move eliminated slow page loads, enabled one‑click syncing of stores, improved site speed and operations, and helped drive a 40% year‑over‑year growth since replatforming while positioning the brand for further expansion into China and new product launches.

100% Pure

Ric Kostick

CEO and Founder