Case Study: World’s Leading Education Services Company achieves individualized career advice for 10,000+ students and doubles enrollment with SHL

The world’s leading education services company delivered individualized career advice to 10,000+ students with tailor-designed personality assessments from Aspiring Minds

World’s Leading Education Services Company, a top education counseling provider in China with offices in 25 cities and a 16% national market share, faced growing enrollment and a crowded market that made differentiation difficult. They needed a scientifically based, scalable assessment solution to give students and parents clearer insight into natural talents and career prospects. To meet that need they engaged SHL to provide tailored personality and situational-judgement assessment services.

SHL designed and delivered custom personality assessments (based on the 15FQ+ model) combined with situational judgement tests, robust proctoring and automated reporting to diagnose student strengths and recommend study and career paths. The solution assessed 10,000+ students, produced actionable “major+career,” “personality+competency,” and full reports, increased customer trust and public inquiries, and helped double the client’s new student enrollment rate; SHL’s platform also scales to 50,000–70,000 assessments per day and 25,000 concurrently.