Case Study: Volkswagen achieves 2.5x higher CTR and efficient CPC with Sharethrough

Volkswagen - Customer Case Study

Volkswagen needed efficient clicks to an Edmunds landing page to showcase reviews of the all‑new 2020 VW Atlas Cross Sport. Working with Sharethrough, Volkswagen used a custom PMP and Native Display (native ad format) to reach the target audience and drive traffic.

Sharethrough implemented the custom PMP with Native Display creative, delivering a CTR 2.5x higher than benchmark and achieving an efficient CPC while meeting the campaign’s CTR/DR traffic goals. The program successfully drove qualified clicks to the Edmunds review page for the 2020 VW Atlas Cross Sport.

Volkswagen