Case Study: Verizon Visible achieves cost per site visit $0.35 below benchmark with Sharethrough

Verizon Visible Drives Efficient Cost Per Site Visits

Verizon Visible partnered with Sharethrough to drive an efficient Cost Per Site Visit (one visit within 30 minutes) to the Visible landing page. The challenge was to deliver high‑quality, cost‑efficient traffic; the campaign used Sharethrough Native Display units on the Verizon Media DSP.

Sharethrough ran Native Display creatives and applied URL‑level CPV/Conversion DSP reporting to optimize across a custom deal ID on a weekly cadence. The effort produced a Cost Per Site Visit $0.35 below benchmark, drove efficient, high‑quality site traffic, and prompted Verizon Visible to renew the partnership the following quarter.

Verizon