Case Study: University of Phoenix achieves the most efficient and qualified traffic with Sharethrough

University of Phoenix Drives Most Efficient and Qualified Traffic

University of Phoenix faced a direct-response challenge to generate qualified leads and efficient traffic across age-diverse audiences. Sharethrough partnered with University of Phoenix (and The Trade Desk) to deploy an evolving PMP and native ad formats—converting banner creative into native units with straightforward headlines and thumbnails that communicated program benefits and simplicity.

Sharethrough optimized delivery to in-market, Gen X, Baby Boomer and Millennial segments and continually shifted PMP placements to prioritize sites and audiences with the lowest bounce rates. As a result, Sharethrough drove the most efficient and qualified traffic of all University of Phoenix partners, meeting DR goals for lead generation and traffic driving.

University of Phoenix