Case Study: Uber achieves increased rider interest and brand favorability with Sharethrough

Uber Uses Influencers To Increase Interest In Riding

Uber partnered with Sharethrough to increase interest in riding and raise brand awareness. Uber’s challenge was to shift brand perception around key attributes like saving time and money and convenience, so Sharethrough converted custom influencer and blog content into Native ad units to reach men and women with authentic, real-life stories.

Sharethrough implemented Native and Native Display ads using influencer/celebrity blog creative, optimizing headlines to emphasize Uber’s time‑and‑cost benefits. The campaign changed brand perception and, according to a Millward Brown study, delivered a significant lift in favorability for Uber.

Uber