Case Study: Uber raises awareness and boosts engagement by showcasing positive social impact with Sharethrough

Uber Demonstrates Ways They Positively Impact Society

Uber partnered with Sharethrough to generate engagement with positive Uber stories and shift negative perceptions by highlighting the real-life impact of drivers and riders. Facing the need to raise awareness among audiences such as Gen X, Hispanic men, millennials, moms and women, Uber used Sharethrough’s native advertising approach — including blog content, influencer/celebrity pieces and native display — to promote brand interaction and involvement.

Sharethrough implemented targeted native campaigns that delivered driver- and rider-focused storytelling across the specified audience segments. The campaign drove increased engagement and improved brand perception, with outcomes tracked by a Millward Brown brand-awareness study that measured uplift in awareness following the Sharethrough-powered initiatives.

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