Case Study: Truvia achieves increased awareness and trial for Nectar with Sharethrough

Truvia Ran Text-Heavy Videos To Raise Awareness

Truvia wanted to increase awareness and drive trial for Nectar, its honey substitute, among women who use artificial sweeteners. To reach that audience, Truvia partnered with Sharethrough to run text-heavy, bold short-form video ads that leveraged captioning and imagery tailored to the silent-autoplay environment.

Sharethrough delivered captioned short-form and pre-roll video placements that matched consumers’ preference for silent autoplay, allowing the bold, text-led creative to resonate with foodies and women. While the brief provides no specific KPIs, Sharethrough’s approach met the campaign objective—raising awareness and prompting trial—by generating strong engagement aligned with the target audience and viewing context.

Truvia