Case Study: Theraflu achieves 75%+ viewability with Sharethrough native display

Theraflu Uses Native Display To Achieve High Viewability

Theraflu, a health brand, partnered with Sharethrough to improve viewability for its native display campaign and reach its primary audience. The challenge was to exceed viewability benchmarks for native ads while maintaining efficient delivery; Theraflu used Sharethrough’s self-serve platform and native display format to execute the campaign.

Sharethrough implemented a native display solution and continuously optimized placements via its self-serve platform to boost exposure and performance. The result: viewability exceeded benchmarks at 75%+ and continued to rise throughout the campaign flight, demonstrating measurable lift in ad visibility driven by Sharethrough’s optimization.

Theraflu