Case Study: The Home Depot achieves increased in-store visits and ROAS with Sharethrough

The Home Depot Drives Users To Explore Featured Products

The Home Depot partnered with Sharethrough to drive users to their grill and outdoor power tool pages with the goal of increasing in-store visits and purchases. Targeting men in a seasonal direct-response campaign, The Home Depot provided banner creative and asked for a more editorial, traffic-driving approach.

Sharethrough transformed the banner assets into native units and ran an internal Placed study to measure foot traffic and campaign performance. The Sharethrough native campaign successfully increased store visits and delivered a strong uplift in ROAS, meeting the in-store traffic and seasonal push goals.

The Home Depot