Case Study: Stella Artois achieves efficient video asset amplification with Sharethrough

Stella Artois Amplifies Video Assets Efficiently

Stella Artois needed to efficiently amplify its existing video assets programmatically and targeted Sharethrough as a supply source on the Open Exchange. Anheuser‑Busch vetted Sharethrough through an extensive SPO process and selected them as an approved SSP partner across the portfolio for video and native initiatives, using 3rd‑party audience segments and optimizing for video completion rate (VCR).

Sharethrough supplied programmatic Open Exchange and native/video delivery to scale Stella Artois’s creative across targeted audiences and optimize toward VCR. As an approved SSP partner, Sharethrough helped Stella Artois meet campaign VCR goals and drive measurable uplift in video completion rates and overall reach, efficiently amplifying the brand’s video assets.

Stella Artois