Case Study: Emirates achieves targeted awareness and video engagement for premium First & Business Class with Sharethrough

Showcase Emirates Premium Product Offering in First and Business Class

Emirates needed to showcase its premium offering in First and Business Class and drive awareness and video views among high‑household‑income travelers. Sharethrough was engaged to deliver this brief using Native Video and Content Cards, with a retargeting strategy to ensure the message reached the most qualified audience.

Sharethrough implemented short‑form Native Video plus Content Card units and retargeted video viewers with Content Cards so interested users received follow‑up creative. The campaign drove increased video views and raised awareness among the target high‑HHI audience, with retargeting boosting Content Card engagement and overall campaign effectiveness.

Emirates