Case Study: Charles Schwab achieves increased awareness for its new equity trading offer with Sharethrough

Schwab Distributed Video Content To Drive Awareness Of Their New Equity Trading Offer

Charles Schwab wanted to raise awareness for a new equity trading offer among a selective audience of high‑household‑income Active Traders. To reach that audience, Charles Schwab partnered with Sharethrough to distribute short‑form and text/caption video creative across targeted video placements.

Sharethrough delivered targeted video placements to the Active Traders audience, driving consumers to learn more about trading options, stocks, and the ease of trading with Charles Schwab. The campaign achieved its awareness goal and drove consideration among the target segment; specific numeric metrics were not provided.

Charles Schwab