Case Study: REI achieves increased awareness and views of co-produced short film with Sharethrough

REI Drives Awareness And Views Of Co-Produced Short Film

REI partnered with Duct Tape Then Beer to co-produce a short film about a man who never got to hike the Appalachian Trail and needed to drive awareness and views among millennials for the story and accompanying web page. To amplify that content and PR pickup from social and USA Today, REI worked with Sharethrough to deploy native advertising and content distribution.

Sharethrough distributed the co-created film and blog content via native ad placements, amplifying organic PR and social traction to raise awareness and viewership among the target millennial audience. The Sharethrough-led campaign successfully increased visibility and drove views of Paul’s story, translating editorial pickup and social buzz into broader audience reach.

REI