Case Study: Redken achieves All Soft awareness and engaged audience content distribution with Sharethrough

Redken Partners With Sharethrough to Distribute Site Content to Engaging Users

Redken partnered with Sharethrough to position the brand as the go-to destination for color care and reinforce its haircare authority while raising awareness for the All Soft product line. Facing the challenge of reaching engaged millennial women, Redken used Sharethrough’s native distribution to promote site content to highly relevant audiences.

Sharethrough implemented native ad placements that amplified Redken’s site content to targeted millennials and women, using a site-content creative approach to drive authentic engagement. The campaign increased reach and engagement among the target audience, helping raise awareness for All Soft and strengthen Redken’s authority in haircare.

Redken