Case Study: PlayStation achieves over 0.5% CTR on 300x250 display with Sharethrough

PlayStation Targets Sharethrough Deal ID to Boost Performance

PlayStation partnered with Sharethrough to lift the performance of its programmatic display campaigns. Facing the challenge of improving CTR and awareness for standard 300x250 banner inventory, PlayStation used Sharethrough as an always-on partner and targeted 3rd-party audience segments with enhanced banners.

Sharethrough implemented a targeted Sharethrough deal and served enhanced 300x250 display creatives programmatically, driving measurable gains: PlayStation’s standard banner CTR rose to over 0.5%, while maintaining awareness-focused delivery. The Sharethrough solution delivered a clear performance boost for PlayStation’s existing assets.

Playstation