Case Study: Paste boosts video completion rates and engagement with Sharethrough

Paste Leverages Social Video Assets with Sharethrough to Increase VCR

Paste partnered with Sharethrough to boost video view-completion and click-through performance by repurposing existing social video assets into short video ads paired with compelling headlines. The goal was to drive high user engagement and achieve efficient cost-per-complete (CPCV) outcomes using Sharethrough’s video advertising capabilities.

Sharethrough implemented a strategy of repurposed social videos with headline overlays in a video ad format, driving VCRs and CTRs significantly above benchmark while delivering extremely efficient CPCVs of $0.01. The campaign achieved strong user engagement and measurable, cost-effective results through Sharethrough’s execution.

Paste