Case Study: Ozempic (Novo Nordisk) achieves amplified video performance and efficient video views with Sharethrough

Ozempic Amplifies Video Assets On Sharethrough Supply

Ozempic (part of Novo Nordisk) partnered with Sharethrough to amplify its standard video spots by targeting Sharethrough’s video supply. The brand’s challenge was to improve campaign performance and drive efficient video views, so the trading team targeted both Open Exchange and PMP supply and applied different audience strategies using 3rd party audience segments.

Sharethrough delivered scalable video inventory and audience-targeting capabilities, enabling optimization for Video Completion Rate (VCR) and Video Views across Open Exchange and PMP channels. By using Sharethrough’s video supply and 3rd party segments, the campaign achieved improved VCR and more efficient video view delivery for Ozempic.

Ozempic