Case Study: Nissan Sentra drives qualified site traffic and awareness with Sharethrough

Nissan Sentra Promotes Press Review Videos

Nissan partnered with Sharethrough to promote Press Review videos for the Nissan Sentra and drive qualified site traffic. The challenge was to raise awareness among high-value audience segments—City Strivers, Modern Classics, and Connected Families—while also executing competitive conquesting; the campaign ran as a native display buy on a custom deal ID through Verizon.

Sharethrough implemented a native display campaign targeted to those segments to promote the videos and drive traffic, meeting the campaign goals of awareness and traffic-driving. While the case notes that Sharethrough drove qualified site traffic and lifted awareness for the Nissan Sentra, specific numeric KPIs were not reported.

Nissan