Case Study: Net‑A‑Porter achieves CTR above benchmark and drives quality site traffic with Sharethrough

Net-A-Porter Drives Site Traffic From a Highly Engaged Audience

Net-a-Porter needed to drive high-quality site traffic from a highly engaged, high-net-worth female audience and improve click-through rates. To meet that challenge they partnered with Sharethrough, running a native display campaign through the Sharethrough exchange that used high-impact native carousel and native display creative.

Sharethrough optimized delivery using 3rd-party data (household income, geo, women, high-net-worth) with a focus on CTR; the campaign exceeded the CTR benchmark and drove quality traffic to the Net-a-Porter landing page. The strong performance led Net-a-Porter to renew its partnership with Sharethrough and continue running campaigns around key fashion moments.

Net-a-Porter