Case Study: Nest achieves 50%+ familiarity & search lift and outsized site visit conversions with Sharethrough native placements

Nest Uses Native to Share Information on Energy Savings & Fire Prevention

Nest partnered with Sharethrough to promote energy‑saving tips and fire‑prevention information, using native placements (Native Display) to build awareness and drive consumers back to Nest’s site. The challenge was to raise familiarity and prompt research while serving relevant content to IAB Digital Interest audiences.

Sharethrough ran a targeted native ad campaign as a traffic driver; the campaign was measured by Millward Brown and achieved more than a 50% lift in familiarity and search, with site visit conversion rates that far exceeded Nest’s benchmarks.

Nest