Case Study: Nest achieves 100%+ lift in brand familiarity with Sharethrough Video

Nest Generated Brand Familiarity With Video

Nest turned to Sharethrough to increase awareness of the benefits of its thermostat product. Facing a goal of boosting brand familiarity, Nest used Sharethrough video to reach IAB Digital Interest audiences with an awareness-focused campaign.

Sharethrough paired standard video assets with custom headlines that highlighted key product features, using video as the ad format. The Sharethrough campaign delivered strong results—more than a 100% lift in brand familiarity as measured by Millward Brown—successfully achieving Nest’s awareness objectives.

Nest