Case Study: Nest achieves significant awareness and favorability lift with Sharethrough native placements

Nest Drove Awareness & Favorability With Positive Reviews

Nest wanted to boost awareness and favorability for its thermostat by highlighting positive, organic reviews and product benefits. Working with Sharethrough, Nest repurposed existing PR review content into native, in‑feed placements to reach its target audiences and emphasize energy savings and other features.

Sharethrough ran native in‑feed placements (PR/native display) and measured the campaign with Millward Brown; the effort produced an incredibly strong engagement rate and delivered message awareness and favorability lifts far exceeding benchmarks. Sharethrough’s approach successfully amplified positive reviews to drive measurable brand lift for Nest.

Nest