Case Study: Microsoft achieves CPC $0.26 below benchmark with Sharethrough Native Display

Microsoft Windows Drives Efficient CPC with Native Display

Microsoft partnered with Sharethrough to improve cost-per-click for its Microsoft Windows campaign, using Sharethrough’s native display technology and supply to reach the target Windows audience with native creatives.

Sharethrough implemented a Native Display campaign with segment targeting, granular optimizations and delivery via DSP Xandr, producing data-driven cost savings; the campaign delivered a CPC $0.26 below benchmark, meeting Microsoft’s efficiency goals.

Microsoft