Case Study: Metro by T‑Mobile achieves 40% better Cost Per Engaged Prospect Visit and boosts mobile plan sign‑ups with Sharethrough

Metro by T-Mobile Uses Native Display to Drive Sign Ups For Mobile Plans

Metro by T‑Mobile partnered with Sharethrough to run Native Display campaigns aimed at driving sign-ups for mobile plans and phone purchases. The campaign’s primary KPI was Cost Per Engaged Prospect Visit.

Sharethrough deployed native display creative through the TheTradeDesk DSP to target and drive engaged users to Metro by T‑Mobile’s site; Sharethrough consistently performed as a top vendor, delivering Cost Per Engaged Prospect Visit results 40% above benchmark.

Metro by T-Mobile