Case Study: Metro by T‑Mobile achieves engaged site visits and outperforms CPA benchmarks with Sharethrough native display

Metro by T-Mobile Uses Native Display to Drive Engaged Visits

Metro by T‑Mobile wanted to drive engaged site visits from audiences interested in money‑saving offers and tech, targeting a measurable Cost Per Engaged Prospect Visit. To achieve this, the brand partnered with Sharethrough and ran native display placements via Sharethrough PMPs focused on engagement and tailored audience segments.

Sharethrough implemented native placements that highlighted Metro by T‑Mobile deals to prospectively reach money‑saving and tech‑enthusiast audiences. The campaign consistently exceeded the brand’s CPA benchmarks and delivered strong engaged-visit performance, leading Metro by T‑Mobile to adopt Sharethrough as an always‑on partner.

Metro by T-Mobile