Case Study: Lyft achieves increased awareness and market share with Sharethrough

Lyft Drove Awareness To Gain Market Share And Become The Best Rideshare Service

Lyft partnered with Sharethrough to raise awareness among millennials and win market share by showing consumers that “it matters how you get there.” Lyft worked with Sharethrough Ad Labs to deploy native, short‑form video and custom video galleries that showcased the brand’s personality and featured talent like Jeff Bridges and Tilda Swinton.

Sharethrough implemented a native‑custom gallery and influencer/celebrity short‑form video strategy, distributing captioned and text video formats to drive engagement. The Sharethrough execution delivered above‑average time spent and higher video views versus benchmarks, meeting Lyft’s goals to raise awareness and increase video consumption.

Lyft