Case Study: Liberty Mutual achieves below‑benchmark CPA and drives qualified quote traffic with Sharethrough

Liberty Mutual Delivered Successful Conversions By Promoting Savings

Liberty Mutual wanted to drive traffic to its site and engage users to start an insurance quote. To reach men, women and millennials with an always-on direct-response strategy, Liberty Mutual partnered with Sharethrough and ran a programmatic native video and display campaign using short-form and text/caption video creative.

Sharethrough delivered native video and display placements that promoted potential savings through short-form videos, driving qualified traffic to Liberty Mutual’s quote page. The campaign produced efficient conversions—delivering a cost-per-acquisition (CPA) below benchmark—and improved lead-generation performance for Liberty Mutual.

Liberty Mutual