Case Study: Land Rover achieves amplified PR reach and increased awareness for the 2018 Range Rover Velar with Sharethrough

Land Rover Amplifies PR to Support the 2018 Range Rover Velar

Land Rover partnered with Sharethrough to support the launch of the 2018 Range Rover Velar by amplifying third‑party PR reviews from trusted publishers like Motor Trend and Car and Driver. The challenge was to raise awareness among a high‑household‑income, in‑market luxury auto audience (primarily men), so Land Rover used Sharethrough’s native display placements to extend the reach of editorial coverage.

Sharethrough implemented a native advertising campaign across its network, promoting PR creative to the specified in‑market luxury audience to amplify earned coverage and drive awareness for the Velar. The campaign successfully broadened the reach of third‑party reviews and reinforced brand visibility; specific performance metrics or quantitative impact were not disclosed.

Land Rover