Case Study: JPMorgan Chase & Co. achieves increased article engagement and exceeds time-on-site & cost-per-entry benchmarks with Sharethrough

JPMC Promotes Business Banking Content Articles

JPMorgan Chase & Co. aimed to increase engagement with its Business Banking content articles and drive readers into long-form content. To do this, the company partnered with Sharethrough and used Native Display ad units on the Sharethrough exchange, running programmatically to an IAB Digital Interest audience.

Sharethrough delivered Native Display creative via a custom deal ID focused on highly viewable inventory, with ads linking directly to the articles. The campaign exceeded Average Time Spent and Cost per Entry benchmarks, leading JPMorgan Chase & Co. to extend the campaign through year-end and add Sharethrough to two additional lines of business (Corporate & Consumer Bank).

JPMorgan Chase & Co.