Case Study: Jeep achieves in-market PR distribution and awareness for the 2018 Wrangler with Sharethrough

Jeep Distributes Owned PR For 2018 Jeep Wrangler Launch

Jeep partnered with Sharethrough to distribute owned PR for the 2018 Jeep Wrangler launch. Facing the challenge of reaching both in-market auto shoppers and passionate Jeep enthusiasts, Jeep used Sharethrough’s native ad format to showcase images of the 2018 model and a headline that reinforced the message “all new, yet instantly recognizable.”

Sharethrough ran targeted native display ads that drove users to a PR release highlighting the Wrangler’s new features, supporting Jeep’s goals to raise awareness and promote the product launch. The approach delivered targeted reach and engagement among the desired audiences; specific campaign metrics were not disclosed.

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