Case Study: Jaguar achieves amplified PR reach and increased awareness for the 2018 F‑Type with Sharethrough

Jaguar Amplifies PR to Support the 2018 F-Type

Jaguar partnered with Sharethrough to support the 2018 F‑Type by amplifying third‑party PR reviews from trusted publishers such as Edmunds, The Chicago Tribune and Motor Authority. Jaguar’s challenge was to raise awareness of the new F‑Type among affluent women 35+, so Sharethrough ran native display ads (PR creative) targeted across its network to reach a high‑household‑income, luxury female audience.

Sharethrough implemented a native ad strategy that amplified earned editorial coverage into targeted impressions for Jaguar, surfacing trusted reviews to the desired luxury women 35+ segment. The campaign helped Jaguar raise awareness for the 2018 F‑Type by increasing exposure to third‑party reviews within Sharethrough’s network, delivering reach and engagement in the high‑income, luxury audience the brand sought.

Jaguar