Case Study: HP achieves increased in-store foot traffic and awareness with Sharethrough

HP Drives In-Store Foot Traffic and Increases Awareness

HP wanted to drive in-store foot traffic and raise brand awareness during a seasonal push. To reach Millennial and in‑market audiences, HP converted traditional pre-roll TV spot assets into short-form native video ads and partnered with Sharethrough to run those 15‑second videos across the Sharethrough exchange.

Sharethrough promoted the native video units using learnings from past campaigns and study results, delivering above‑benchmark performance. The campaign increased in‑store visits and ultimately boosted sales, demonstrating measurable lift from Sharethrough’s native video solution.

HP