Case Study: HP achieves higher brand awareness and purchase intent with Sharethrough by converting banners to Native Display

HP Drives Awareness and Purchase Intent By Converting Banners to Native Display

HP engaged Sharethrough to boost awareness and purchase intent for a product launch targeting millennials and in-market audiences. With traditional banner assets underperforming, HP turned to Sharethrough to convert those banners into Native Display ads and add native to its media mix.

Sharethrough transformed HP’s creative into Native Display units that drove users directly to HP’s product page. The campaign — measured by Millward Brown — delivered excellent performance, producing significant lifts in brand awareness, advocacy and purchase intent.

HP